Apollo.io is a powerful sales prospecting and automation platform. With so many tools on the market, is Apollo.io the right solution for your team? In this review, we will be discussing Apollo.io and determining whether or not it's the right tool for your team at your stage. Let's get into it!
Apollo.io has grown a ton over the years and now has one of the most extensive B2B databases on the market, offered at an extremely affordable price. If you already have a CRM and are looking for an outreach automation solution, then Apollo.io is going to be an amazing option for your team. Just be aware that it is a bit advanced and can take some time to get used to. It's also worth noting that Apollo.io does not operate as a CRM. So if you don't already have a CRM set up, you will need to purchase one and integrate it into Apollo.io. On the other hand, if you're looking for a solution that can help you find leads, engage them, and track them like in a CRM, it's probably best to go with a full funnel solution like Attio CRM or LeadLoft. The upside of this is that there are no integrations and everything happens all from one dashboard. However, if you already have a CRM set up and you simply need a sales engagement tool and data, Apollo.io is going to be an awesome addition to your team's sales stack.
Apollo.io creates and builds software, specifically a platform for lead generation and communication between sales teams.