Gmass is one of the easiest ways to begin cold email campaigns, but it's far from the best. Below we'll be covering why Gmass is no loner the best solution for cold email ad why LeadLoft is the best alternative.
Gmass used to be one of best in the game, but modern outreach solutions have left Gmass in the dust.
For anyone who works with G-Suite, Gmass is an absolute game-changer. It allows Gmail users to schedule emails, send out bulk personalized emails, A/B test, and more, and it starts at only $13/month. Its most obvious limitation is the lack of Outlook support, but that doesn't concern G-Suite users. 5 years ago, Gmass was one of the best cold emailing tools for small businesses, but little-to-no innovation since then has left them far behind the pack. For example, it can't really be used for outbound sales because it lacks any of the prospecting tools included in modern all-in-one sales solutions. LeadLoft is one of those solutions. The all-in-one sales platform has powerful prospecting tools, a native CRM, and sales engagement software that can double your sales team's productivity in a matter of days. While Gmass is a good tool to start experimenting with bulk email campaigns, LeadLoft is for professionals that want to take their cold email game to the next level, and it supports Outlook.
Gmass
Gmass
Gmass is an email outreach tool designed to help users take their Gmail account to the next level. With the ability to send mail merge campaigns featuring automatic follow-up emails, Gmass users can ensure their messages are being delivered with precision. By connecting to Google Sheets, personalizing and scheduling emails is a breeze. Gmass also provides insight into the effectiveness of campaigns with features such as tracking opens and clicks. Custom email lists based on search results help Gmass users target their ideal audience.
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