Sales

600 Spam Trigger Words and Phrases to Avoid in 2025

600 Spam Trigger Words and Phrases to Avoid in 2025

Practically everyone in business has gone through the process of writing an engaging email, curating an ideal customer list, and using cold emails to contact that list only to find out their emails have landed in the spam folder.

Sending emails that avoid the spam folder and get delivered straight to the primary inbox has continued to get more difficult. This is why avoiding spam trigger words and phrases is so important in 2020.

So what’s a spam trigger word or phrase?

Spam trigger words and phrases are a word or combination of words that Gmail, Outlook, and other email service providers (ESPs) have flagged as a spam indicator based on millions of emails and spam reports. Flagged words and phrases tell ESPs an email is possibly spam, resulting in an increased likelihood that an email will end up in the spam folder.

Since landing in the primary inbox is so important, we took the time to research spam trigger words from a variety of reliable publications and combined them to offer the most up to date list of spam trigger words on the internet today.

The spam trigger words have been removed. Is that it for avoiding the spam folder?

Unfortunately, landing in the primary inbox takes a variety of data points into consideration beyond the below spam trigger words.

What to consider to stay out of the spam folder

  1. Ensure your email is clean and doesn’t contain a lot of HTML. Using a lot of HTML may indicated to email service providers that your email is a newsletter or promotional email.
  2. Reduce spam reports by ensuring email copy is personalized. 
  3. Don't hide the unsubscribe link. If someone wants to opt out, make it as easy as possible for them to opt out.
  4. Avoid hard bounces by only sending to verified emails.
  5. Avoid using dynamic and shared IP addresses. Most newsletter software will allow you to purchase a private IP. If you're cold emailing, using your main emails IMAP and SMTP servers will avoid this.

If your team spends the time to send thoughtful personalized emails, warm up leads, and ensure the audience they’re engaging is interested in your service, staying out of the spam folder will never be a problem for you.

However, it’s not uncommon to speak with a company looking for a shortcut. Trying to send millions of emails to lists of random people IS SPAM and will, not surprisingly, land you in the spam folder.

So the sooner you can get your team behind thoughtful outreach, the sooner you will begin to see the benefits and revenue cold email marketing can generate.

600 Spam Trigger Words and Phrases to Avoid:

#

  • 0%
  • 99%
  • 99.9%
  • 100%
  • 777
  • #1
  • $$$
  • 0% risk
  • 100% free
  • 100% more
  • 100% Satisfied
  • 4U
  • 50% off
  • 777

A

  • Accept cash cards
  • Accept credit cards
  • Acceptance
  • Access
  • Access for free
  • Access now
  • Accordingly
  • Act immediately
  • Act now
  • Action
  • Action required
  • Ad
  • Additional income
  • Addresses on CD
  • Affordable
  • Affordable deal
  • All natural
  • All natural/new
  • All new
  • Amazed
  • Amazing
  • Amazing offer
  • Amazing stuff
  • Apply here
  • Apply now
  • Apply Online
  • As seen on
  • At no cost
  • Auto email removal
  • Avoid
  • Avoid bankruptcy

B

  • Bargain
  • Be amazed
  • Be amazed/your own boss
  • Be surprised
  • Be your own boss
  • Become a member
  • Before it's too late
  • Being a member
  • Believe me
  • Beneficiary
  • Best bargain
  • Best deal
  • Best offer
  • Best price
  • Beverage
  • Big bucks
  • Bill 1618
  • Billing
  • Billing address
  • Billion
  • Billion dollars
  • Billionaire
  • Bonus
  • Boss
  • Brand new pager
  • Bulk email
  • Buy
  • Buy direct
  • Buy now
  • Buying judgments

C

  • Cable converter
  • Call
  • Call free
  • Call free/now
  • Call me
  • Call now
  • Calling creditors
  • Can’t live without
  • Cancel
  • Cancel at any time
  • Cancel now
  • Cancellation required
  • Cannot be combined with any other offer
  • Cards accepted
  • Cash
  • Cash bonus
  • Cash out
  • Cashcashcash
  • Casino
  • Celebrity
  • Cell phone cancer scam
  • Cents on the dollar
  • Certified
  • Chance
  • Cheap
  • Check
  • Check or money order
  • Claim now
  • Claim your discount
  • Claims
  • Claims not to be selling anything
  • Claims to be in accordance with some spam law
  • Claims to be legal
  • Clearance
  • Click
  • Click below
  • Click here
  • Click now
  • Click to get
  • Click to remove
  • Collect
  • Collect child support
  • Compare
  • Compare now
  • Compare online
  • Compare rates
  • Compete for your business
  • Confidentiality
  • Confidentially on all orders
  • Congratulations
  • Consolidate debt
  • Consolidate debt and credit
  • Consolidate your debt
  • Copy accurately
  • Copy DVDs
  • Costs
  • Credit
  • Credit bureaus
  • Credit card offers
  • Credit card/check/offers
  • Cures
  • Cures baldness

D

  • Deal
  • Dear [email/friend/somebody]
  • Dear friend
  • Dear friend/somebody
  • Debt
  • Diagnostics
  • Dig up dirt on friends
  • Direct email
  • Direct marketing
  • Discount
  • Do it now
  • Do it today
  • Don't delete/hesitate
  • Don’t delete
  • Don’t hesitate
  • Dormant
  • Double your
  • Double your cash
  • Double your income
  • Double your income/cash
  • Double your wealth
  • Drastically reduced

E

  • Earn
  • Earn $
  • Earn extra cash
  • Earn from home
  • Earn money
  • Earn monthly
  • Earn per month
  • Earn per week
  • Easy terms
  • Eliminate bad credit
  • Eliminate debt
  • Email extractor
  • Email harvest
  • Email marketing
  • Exclusive deal
  • Expect to earn
  • Expire
  • Explode your business
  • Extra
  • Extra cash
  • Extra income
  • Extract email

F

  • F r e e
  • Fantastic
  • Fantastic deal
  • Fantastic offer
  • Fast cash
  • Fast Viagra delivery
  • Financial freedom
  • Financially independent
  • For free
  • For instant access
  • For just $ (some amount)
  • For just $xxx
  • For Only
  • For you
  • Form
  • Free
  • Free access
  • Free access/money/gift
  • Free bonus
  • Free cell phone
  • Free consultation
  • Free DVD
  • Free gift
  • Free grant money
  • Free hosting
  • Free info
  • Free information
  • Free installation
  • Free Instant
  • Free investment
  • Free iPhone
  • Free leads
  • Free Macbook
  • Free membership
  • Free money
  • Free offer
  • Free preview
  • Free priority mail
  • Free quote
  • Free sample
  • Free trial
  • Free website
  • Freedom
  • Friend
  • Full refund

G

  • Get
  • Get it now
  • Get it now/started/paid
  • Get Money
  • Get out of debt
  • Get paid
  • Get started now
  • Gift certificate
  • Give it away
  • Giveaway
  • Giving away
  • Great
  • Great deal
  • Great offer
  • Guarantee
  • Guaranteed
  • Guaranteed deposit
  • Guaranteed income
  • Guaranteed payment

H

  • Have you been turned down?
  • Hello
  • Here
  • Hidden
  • Hidden assets
  • Hidden charges
  • Hidden fees
  • High score
  • Home
  • Home based
  • Home based business
  • Home employment
  • Huge discount
  • Human growth hormone
  • Hurry up

I

  • If only it were that easy
  • Important information regarding
  • Important notification
  • In accordance with laws
  • Income
  • Income from home
  • Increase sales
  • Increase sales/traffic
  • Increase traffic
  • Increase your chances
  • Increase your sales
  • Incredible deal
  • Info you requested
  • Information you requested
  • Instant
  • Instant earnings
  • Instant income
  • Insurance
  • Internet market
  • Internet marketing
  • Investment
  • Investment decision
  • It’s effective

J

  • Join millions
  • Join millions of Americans
  • Junk

L

  • Laser printer
  • Leave
  • Legal
  • Legal notice
  • Life
  • Life Insurance
  • Lifetime
  • Lifetime access
  • Lifetime deal
  • Limited
  • Limited amount
  • Limited number
  • Limited offer
  • Limited supply
  • Limited time
  • Limited time offer
  • Limited time only
  • Loan
  • Loans
  • Long distance phone offer
  • Lose
  • Lose weight
  • Lose weight spam
  • Lower interest rates
  • Lower monthly payment
  • Lower rates
  • Lower your mortgage rate
  • Lowest insurance rates
  • Lowest price
  • Lowest rate
  • Luxury
  • Luxury car

M

  • Mail in order form
  • Maintained
  • Make $
  • Make $/money
  • Make money
  • Marketing
  • Marketing solution
  • Marketing solutions
  • Mass email
  • Medicine
  • Medium
  • Meet girls
  • Meet me
  • Meet singles
  • Meet women
  • Member
  • Member stuff
  • Message contains
  • Message contains disclaimer
  • Million
  • Million dollars
  • Millionaire
  • Miracle
  • MLM
  • Money
  • Money back
  • Money making
  • Month trial offer
  • More Internet Traffic
  • Mortgage
  • Mortgage rates
  • Multi-level marketing

N

  • Name
  • Name brand
  • Never
  • Never before
  • New customers only
  • New domain extensions
  • Nigerian
  • No age restrictions
  • No catch
  • No claim forms
  • No cost
  • No credit check
  • No credit check/experience
  • No deposit required
  • No disappointment
  • No experience
  • No fees
  • No gimmick
  • No hidden
  • No hidden Costs
  • No hidden fees
  • No hidden сosts
  • No interest
  • No interests
  • No inventory
  • No investment
  • No investment required
  • No medical exams
  • No middleman
  • No obligation
  • No payment required
  • No purchase necessary
  • No questions asked
  • No selling
  • No strings attached
  • No-obligation
  • Not intended
  • Not junk
  • Not scam
  • Not spam
  • Notspam
  • Now
  • Now only
  • Number 1
  • Number one

O

  • Obligation
  • Offer
  • Offer expires
  • Offshore
  • Once in a lifetime
  • Once in lifetime
  • One hundred percent free
  • One hundred percent guaranteed
  • One time
  • One time mailing
  • Online biz opportunity
  • Online degree
  • Online income
  • Online job
  • Online marketing
  • Online pharmacy
  • Only
  • Only $
  • Open
  • Opportunity
  • Opt in
  • Order
  • Order now
  • Order shipped by
  • Order status
  • Order today
  • Outstanding values

P

  • Passwords
  • Pennies a day
  • Per day
  • Per month
  • Per week
  • Performance
  • Phone
  • Please
  • Please read
  • Potential earnings
  • Pre-approved
  • Presently
  • Price
  • Price protection
  • Print form signature
  • Print out and fax
  • Priority mail
  • Prize
  • Problem
  • Produced and sent out
  • Profits
  • Promise
  • Promise you
  • Purchase
  • Pure profit
  • Pure Profits

Q

  • Quote

R

  • Rates
  • Real thing
  • Refinance
  • Refinance home
  • Refund
  • Removal
  • Removal instructions
  • Remove
  • Removes wrinkles
  • Request
  • Request now
  • Request today
  • Requires initial investment
  • Reserves the right
  • Reverses
  • Reverses aging
  • Risk free
  • Risk-free
  • Rolex
  • Round the world

S

  • S 1618
  • Safeguard notice
  • Sale
  • Sales
  • Sample
  • Satisfaction
  • Satisfaction guaranteed
  • Save
  • Save $
  • Save big money
  • Save money
  • Save now
  • Save up to
  • Score
  • Score with babes
  • Search engine
  • Search engine listings
  • Search engines
  • Section 301
  • See for yourself
  • Sent in compliance
  • Serious
  • Serious cash
  • Serious offer
  • Serious only
  • Shopper
  • Shopping spree
  • Sign up free
  • Sign up free today
  • Social security number
  • Solution
  • Spam
  • Special deal
  • Special discount
  • Special for you
  • Special offer
  • Special promotion
  • Stainless steel
  • Stock alert
  • Stock disclaimer statement
  • Stock pick
  • Stop
  • Stop calling me
  • Stop emailing me
  • Stop snoring
  • Strong buy
  • Stuff on sale
  • Subject to cash
  • Subject to credit
  • Subject to…
  • Subscribe
  • Subscribe for free
  • Subscribe now
  • Success
  • Supplies
  • Supplies are limited

T

  • Take action
  • Take action now
  • Talks about hidden charges
  • Talks about prizes
  • Teen
  • Tells you it’s an ad
  • Terms
  • Terms and conditions
  • The best rates
  • The following form
  • They keep your money -- no refund!
  • They keep your money — no refund!
  • They’re just giving it away
  • This isn’t a scam
  • This isn’t junk
  • This isn’t spam
  • This won’t last
  • Thousands
  • Time limited
  • Traffic
  • Trial

U

  • Undisclosed
  • Undisclosed recipient
  • University diplomas
  • Unlimited
  • Unsecured credit
  • Unsecured debt
  • Unsolicited
  • Unsubscribe
  • Urgent
  • US dollars

V

  • Vacation
  • Vacation offers
  • Valium
  • Viagra
  • Vicodin
  • VIP
  • Visit our website

W

  • Wants credit card
  • Warranty
  • Warranty expired
  • We hate spam
  • We honor all
  • Web traffic
  • Website visitors
  • Weekend getaway
  • Weight
  • Weight loss
  • What are you waiting for?
  • What's keeping you?
  • What’s keeping you?
  • While available
  • While in stock
  • While supplies last
  • While you sleep
  • Who really wins?
  • Why pay more?
  • Wife
  • Will not believe your eyes
  • Win
  • Winner
  • Winning
  • Won
  • Work from home

X

  • Xanax

Y

  • You are a winner
  • You are a winner!
  • You have been chosen
  • You have been selected
  • Your chance
  • Your income
  • Your status

Z

  • Zero chance
  • Zero percent
  • Zero risk

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