HubSpot Review (Pricing, Pros, & Cons)

If you're comparing CRMs and trying to figure out whether HubSpot Sales Hub is the best fit for your team, you're in the right place.

In this review, we’ll break down what HubSpot it offers, where it shines, where it doesn’t, and whether or not it's the right fit for your team’s sales workflow.

Let’s get into it.

What is HubSpot?

HubSpot is a sales and marketing platform designed to track, engage, and support customers.

It’s built to help you manage pipelines, automate outreach, and track communications, all within a clean interface.

At its core, HubsSpot is structured around three key objects:

• Contacts
• Companies
• Deals

Sales reps manually create deals once they’ve qualified a lead. These deals live in a drag and drop pipeline that makes it easy to track where opportunities stand.

What Features Does HubSpot Offer?

Here’s what you get inside HubSpot:

Contact and Company Management

HubSpot lets you manage individual contacts and the companies they belong to. 

You can view all interactions tied to a contact or company, including emails, meetings, calls, and notes, all in one place. 

Pipeline & Deal Tracking

HubSpot’s pipeline view gives your team a clear snapshot of where each deal stands. You can customize deal stages, add notes, assign tasks, and monitor deal movement in real time.

It’s great for keeping your pipeline organized and spotting bottlenecks.

Email Integration

HubSpot connects with your email so you can send messages directly from the platform and track conversations in one place.

Sequences

Sequences are HubSpot’s version of drip campaigns. You can automate email follow ups and task reminders to stay on top of leads.

Just keep in mind, sequences are only available on higher tier plans.

Custom Reporting Dashboards

HubSpot comes with customizable reporting tools. You can track pipeline metrics, rep performance, and sales activity using dashboards that are both flexible and powerful.

Where Does HubSpot Fall Short?

While HubSpot is great for structure and reporting, there are a few things that could be better:

Manual Processes

If you want to do bulk outreach, it’s going to take time. Everything, from creating deals to following up with leads, often requires manual effort unless you’re using one of the higher tier plans.

No Built-In Prospecting Tools

HubSpot doesn’t include built-in tools for prospecting. You can’t search for leads, build targeted audiences, or automate outbound list building directly within the platform. 

If your team needs to find verified emails or find cellphone numbers for outreach, HubSpot won’t be able to help. 

This makes it harder to fill the top of your funnel without third-party tools. This is especially important nowadays when other tools are now offering AI prospecting among other powerful automation tools. 

No LinkedIn Integration

If your team is running outbound sales with LinkedIn automation, HubSpot won’t help. LinkedIn activity isn’t tracked or synced, so you’ll be blind to those interactions.

Limited Automation in Sequences

While sequences are helpful, they only cover emails and manual tasks. You can’t add LinkedIn steps and there’s no data handling for when data is invalid or bad. 

This can make the whole process pretty limiting, especially if your team is trying to work through a lot of activities in a single day.

Learning Curve for New Reps

HubSpot is powerful, but it takes time to learn.

New hires may need training to navigate pipelines, manage tasks, and get familiar with all the features.

When Should You Use HubSpot?

HubSpot is a good choice if your team:

• Wants a clean, organized CRM
• Prioritizes pipeline visibility and reporting
• Doesn’t rely heavily on LinkedIn for outreach
• Is okay with doing some manual follow up
• Already uses other parts of the HubSpot ecosystem

For sales orgs that want control and structure more than speed and automation, HubSpot delivers.

How Much Does HubSpot Cost?

For most teams, HubSpot costs $100/user/month. 

But they do offer flexibility for newer teams. Here’s the latest pricing for HubSpot based on current plans:

• Starter: $20/month per seat
  
  • Includes basic CRM features
  • Great for small teams getting started
• Professional: $100/month per seat
  
  • Includes sequences, automation, custom reporting
  • Ideal for growing sales teams
• Enterprise: Starts at $150/month per seat
  
  • Adds advanced permissions, more control, and team features
  • Built for large, complex sales orgs

All plans require an annual commitment. Monthly billing options are available but come at a higher cost.

Wrapping Up

HubSpot is a solid CRM for teams that want structure, visual pipelines, and reliable reporting.

It’s easy to use, integrates well with your inbox, and provides great visibility into your sales process.

That said, it’s more manual than some modern sales tools and lacks automation across multiple channels like LinkedIn.

If you're looking for a sales platform that automates outreach, includes multi channel engagement, and helps your team book more meetings, in that case, the best alternative to HubSpot is LeadLoft.

So ask yourself: do you want organization or more results?

Think about the answer, discuss with your team, and make sure you do your research so you select the best CRM for your team.