RocketReach Review: Is it the Best B2B Database?

If your team is looking for a B2B prospecting tool, you may have come across RocketReach.

It’s been around for a while and is often used by sales professionals and recruiters to find email addresses and find cellphone numbers. But does it live up to expectations? 

Let’s not waste any time and let’s dive into whether or not RocketReach is right for your team!

When Should You Use RocketReach?

RocketReach is best suited for teams that need direct phone numbers or personal email addresses. If your main priority is getting personal cellphone numbers for cold calling, RocketReach can be a solid choice. 

Likewise, if you need personal emails, the tool can help you track them down. It’s also worth noting that this is a super unique feature that other tools do not offer.

However, if you’re looking for accurate business email addresses, be aware that RocketReach’s data is often outdated. Many business email addresses in its database belong to people who no longer work at the listed company, which can lead to wasted outreach efforts and high bounce rates.

RocketReach’s Key Strengths

1. Large Database with Direct Dials

One of RocketReach’s biggest advantages is its vast contact database, which includes direct cellphone numbers. If calling is a key part of your outreach strategy, this is a major plus.

2. Personal Emails

RocketReach is easily one of the best databases when it comes to discovering personal email addresses. Even though contacting personal emails isn’t a common practice for cold outreach, personal emails can be useful for recruiters so keep this in mind when making your decision.

3. Chrome Extension for LinkedIn Integration

RocketReach offers a LinkedIn Chrome extension that allows you to extract contact details directly from LinkedIn and LinkedIn Sales Navigator. This can save time when prospecting since you don’t have to manually input details.

Where RocketReach Falls Short

1. Outdated and Inaccurate Business Emails

A major drawback of RocketReach is its data accuracy. In testing, we found that some business email addresses belonged to people who had left the company over a year ago. If you need reliable business emails, RocketReach may not be the best choice.

2. Weak Outreach Capabilities

RocketReach recently introduced an Outreach feature called Autopilot, but it’s extremely limited. The free version only allows for five automated emails per day, and even the upgraded version lacks advanced automation features found in other tools.

3. No Multi-Channel Outreach

RocketReach only supports email outreach, which limits its effectiveness. If your team also engages prospects via LinkedIn, phone calls, or SMS, you’ll need additional tools to cover these channels.

When to (and when not to) use RocketReach?

Let’s compare when and when not to use RocketReach. 

Use RocketReach When:

• You need personal cellphone numbers for cold calling.
• You’re looking for personal email addresses.
• You don’t need a CRM or outreach automation.

Avoid RocketReach When:

• You need accurate business email addresses, many are outdated nowadays.
• You want multi-channel outreach (email, LinkedIn, calls, SMS) in one platform.
• You’re looking for a CRM or deal tracking system.

So, is RocketReach right for your team?

RocketReach is an amazing database if you only need direct dials or personal emails, but if you’re looking for accurate business email data, outreach automation, or LinkedIn automation, there are better alternatives nowadays like gMass or LeadLoft.

Even though RocketReach is no longer the industry leader it once was, it can still have a place in your software stack if your primary goal is finding direct cellphone numbers or personal emails.

And if you’re someone who needs valuable business emails or cellphone numbers, feel free to book a time with my team. We offer both and are more than happy to run you through how we can help out.