8 Best Cold Email Software (Pricing + Reviews)

Cold email is one of the most powerful tools a salesperson has at their disposal and when automated, you can increase a salesperson's efficiency 5x and even reduce burnout. But with all of the options out there for cold emailing, which is the best? To help you out, we’ve gone ahead and listed our favorite cold-emailing tools to save you from researching them all on your own. Let’s dive in!

1. Outreach

Outreach.io automates many of the required customer touch points with the goal of creating a more efficient sales process. Unfortunately, Outreach can’t be used on its own and provides no value to companies who don’t already use Salesforce. So, if you’ve already signed up for Salesforce, Outreach can drastically improve your team’s workflow. 

Price

• $1200/user/year
• Implementation fee of $10,000+

Pros

• Native dialer
• Customer service
• Drip campaign personalization
• Outbound sales task flow management

Cons

• Expensive
• Requires a Salesforce Subscription

2. LeadLoft

Anyone who has used LeadLoft before knows exactly what I’m going to say, it’s the best cold emailing platform on this list. It’s sleek, easy to use, and extremely powerful. A big differentiator for LeadLoft is all of the prospecting software offered. Users can find emails with its domain-based email lookup tool and chrome extension that can be used to prospect LinkedIn profiles with a single click. For running cold outreach campaigns, prospects can be enrolled in multichannel outreach sequences and even tracked with easy-to-use CRM features. 

Although LeadLoft’s extensive feature set can sound overwhelming, you can onboard and set cold email campaigns live in less than 10 minutes. 

Price

• All CRM features: $100/User/Month 
• Enterprise plans include a dedicated account manager & set up

Pros

• Zapier integrations
• Prospecting built-in (Chrome Extension)
• Powerful drip campaigns
• 30-day money-back guarantee
• Easy to use
• Offers database of 100k+ investors

Cons

• Limited activity analytics
• No A/B testing yet (coming soon)

3. MailShake

Mailshake is a powerful sales engagement platform with amazing features that expand beyond cold emailing like a dialer that can be used to cold-call. While an older UI can make it more difficult to use than some alternatives on this list, it’s a great tool for first-time drip emailers.‍

Price

• Email Outreach Plan: $59/User/Month
• Sales Engagement Plan: $99/User/Month

Pros

• A/B testing
• Drip campaigns
• Email templates
• Conversion tracking
• Link activity tracking
• Native and third-party integrations
  

Cons

• No flexible pricing
• Relatively steep learning curve
• Outdated UI
• Some automation is unreliable

4. Snov.io

With automated cold emailing and a large database of businesses, Snov.io is a comprehensive sales tool. Setup is easy and the software is pretty intuitive to use. The only real downside of Snov is that it was built for mass emailing so some multi-channel features like tasks and calling are not supported. 

Price

• 1,000 Credits (Small): $39/Month
• 5,000 Credits (Medium): $79/Month
• 20,000 Credits (Large): $169/Month
• 50,000 Credits (XL): $289/Month

Pros

• Easy-to-use UI
• Email finder tool
• Detailed analytics
• Email verification tool
• Automated drip campaigns

Cons

• Pricing
• Relatively difficult setup
• Credits don’t carry over month-to-month
• A credits-based system that’s difficult to understand

5. Woodpecker.co

Woodpecker is a cold emailing tool that recently added a dialer for Android phones. Setting up an automated email campaign is easy on Woodpecker, even for first-timers. That being said, its interface isn’t the snappiest and can feel counterintuitive at times, so some patience is required.

Price

• Free Trial: 14 Days
• 50 Contact Emails Per Day: $40 – $59/User/Month (Varies by selected add-ons)
• 200 Contact Emails Per Day: $44 – $64/User/Month (Varies by selected add-ons)
• Unlimited Contact Emails Per Day: $49 – $69/User/Month (Varies by selected add-ons)

Pros

• Snippets make personalization easy
• User-friendly UI and gentle learning curve
• A/B testing is easy and automated, with useful insights
• Customizable pricing, only pay for the features that you use

Cons

• The interface can feel slow at times
• Can be costly for multiple users
• A/B testing is limited to 6 copies
• Only allows a maximum of 7 follow-up emails

6. Reply

Reply makes it easy to collect emails and engage with prospects. It has an easy-to-use Chrome extension and a surprisingly powerful AI email assistant. That being said, its lack of a CRM means it isn’t as powerful as all-in-one tools like Snov and LeadLoft.

Price

• $70/user/month
• Add-On: 1,000 Email Credits Per Month at $70/User/Month

Pros

• CRM integrations
• Chrome extension
• Powerful automation
• Unlimited sequences
• Multichannel sequences
• Collaboration tools for marketing teams

Cons

• High cost per user contacted
• List organization is counterintuitive
• Targeted towards more advanced email marketers

7. PersistIQ

PersistIQ is an all-in-one sales outreach tool with a Chrome extension for LinkedIn prospecting and automated email campaigns. The interface is a little outdated, but it’s a powerful tool nonetheless.

Price

• Free Trial: 14 Days
• 300 Emails Per Day: $75/User/Month
• 600 Emails Per Day: $120/User/Month

Pros

• A/B testing
• Drip campaigns
• Import prospects via CSV files
• Reply detection and auto-reply
• Native integration with Copper and Salesforce

Cons

• Limited analytics
• Difficult to set up drip campaigns
• Lacks dynamic links in tasks (inefficient)
• Can’t include images or attachments in drip emails

8. Yesware

Yesware offers useful email tracking features like the ability to get notified when recipients read your emails, click on links, or view attachments. It also allows you to schedule automated emails, calls, LinkedIn messages, and more. It can be very costly to scale, however, so it should only be considered for small businesses.

Price

• $19/User/Month (No drip campaigns)
• $45/User/Month (Unlimited drip campaigns)
• $85/User/Month (Adds Salesforce integration)

Pros

• Drip campaigns
• Built-in templates
• Merge contact data from multiple sources

Cons

• Occasional lag
• Weak integrations
• Unreliable analytics
• Limited campaign customization
  

There You Have It

Finding the perfect cold emailing platform for your business can be tricky. Oftentimes, the best platform for you depends on the needs of your business. All cold outreach tools have features and approaches that make them unique so be sure to thoroughly research your options before making a decision. 

Of course, here at LeadLoft, we believe our platform is one of the best. We believe that our modern UI, Intuitive dashboard, and extensive feature set places us miles ahead of the competition. If you’d like a demo, feel free to book a time with our team, we’re always happy to help out where we can. At the very least, we’re happy to share the tactics our team uses internally to drive predictable revenue at scale.