Clearbit Review (Pricing, Pros, & Cons)
If you're evaluating Clearbit for your team, this breakdown will walk you through what the tool does well, where it might fall short, and when it's the right choice.
Let's jump right into it.
What is Clearbit?
Clearbit is a B2B data platform that helps you find leads, enrich contacts, and keep your data clean and current.
At its core, Clearbit is all about data. You can use it to:
- Identify anonymous website visitors
- Enrich your CRM records
- Prospect with a searchable database of companies and people
It's often used by teams who already have a CRM and sales engagement tool in place but need better contact and company data.
What Features Does Clearbit Offer?
Here’s a quick breakdown of what Clearbit can do:
1. CRM Data Enrichment
Clearbit plugs into your CRM to update and enrich your records with company and contact data.
Clearbit integrates with tools like Salesforce, HubSpot, and others. These integrations will automatically keep your data up to date, making it ideal for teams with a well established sales stack.
This is great for keeping your data accurate and avoiding your CRM data from turning stale.
2. Website Visitor Identification
Clearbit Reveal lets you identify companies visiting your website, even if they don’t fill out a form. This can help your team uncover hidden demand and turn anonymous traffic into actionable leads.
3. Prospecting Database
Clearbit provides a searchable database where you can find companies and people based on filters like job title, industry, and more. You can export those leads and bring them into your CRM or another engagement tool.
Even better, Clearbit has amazing coverage when it comes to finding cellphone numbers or finding email addresses. And if the database isn’t enough, you can use a Linkedin chrome extension to save prospects directly from LinkedIn.
This makes it a really great choice if you’re looking for high quality data and use LinkedIn on a daily basis.
4. Contact & Company Lookup
Clearbit also gives you in depth profiles on both contacts and companies.
This includes detailed insights like tech stack, job roles, firmographics, locations, and more.
It’s especially useful when you want to understand a lead before reaching out or before meeting with them.
Where Does Clearbit Fall Short?
While Clearbit’s data is solid, there are a few places where it doesn’t quite hit the mark:
1. No Built In Engagement
Clearbit doesn't let you send emails, automate LinkedIn outreach, make calls, or engage leads directly. You'll need to connect it to another tool like Outreach or Salesloft for outreach.
2. Manual Prospecting
While the database is powerful, it’s still a very manual process. You search, you filter, you save leads, then you export and import into another tool to engage them.
3. High Cost
Clearbit pricing usually starts around $12,000 to $24,000 annually. That's just for data. It doesn’t replace your CRM or outreach platform, so it’s one piece of a bigger (and more expensive) stack.
4. No CRM or Pipeline Tracking
You won’t find deal tracking or pipeline features here. It’s not meant to replace your CRM, so if you’re looking for a more streamlined all in one platform, Clearbit probably isn’t it.
When Should You Use Clearbit?
Clearbit is best for:
- Teams with an established sales stack (CRM, sales engagement, and ops support)
- Organizations focused on data enrichment and visitor identification
- Companies with developers or RevOps managing Salesforce or complex CRM workflows
If you’re only looking to enrich data or identify website visitors and you're okay with a multi tool workflow, Clearbit can be a solid fit.
But if you want a streamlined process where you can find, engage, and track leads all in one place, you may want to look elsewhere.
How Much Does Clearbit Cost?
Clearbit costs $12,000/year and goes up to as high as $24,000/year or more.
There are different tiers depending on your use case (enrichment vs. prospecting vs. visitor tracking), but it’s definitely not budget software.
You’ll also need to factor in the cost of other tools like a CRM and sales engagement platform, which are necessary to get full value from Clearbit.
Wrapping Up
Clearbit is a powerful data tool. If your team is already using Salesforce and you’re looking to enrich records or identify website visitors, it’s a strong option.
But if you're looking for a tool that does it all, finds leads, engages them, and tracks your sales process, then Clearbit might not be enough on its own.
In that case, the best alternative to Clearbit is LeadLoft, which offers a more streamlined experience with built in engagement, automated prospecting, and even CRM features, all in one place.
Regardless, be sure to do your research so you can make the right choice and select the software that is the best fit for your team.
