How Much Does LinkedIn Sales Navigator Cost? (Pricing & Plans)

If you have a sales team or are involved in sales, there's hardly a tool more powerful than LinkedIn Sales Navigator.

However, depending on the plan you choose, Sales Navigator can be quite expensive. Let’s break down the pricing and features of LinkedIn Sales Navigator so you can determine which plan is best for you and whether it's worth it for your team.

Let's dive in!

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator can be thought of unlimited access to the LinkedIn network.

Here are the main highlights:

• Find the right prospects with advanced search capabilities
• View profiles with privacy controls
• View profiled beyond your own network
• Get notifications and updates on key accounts

LinkedIn Sales Navigator Plans and Pricing

Here is a complete breakdown of the features and plans for LinkedIn Sales Navigator:

1. Core Plan: The Essentials

Perfect for individual sales professionals or small teams just starting with social selling.

Key Features:

• Advanced lead and company search
• Custom lists and lead recommendations
• 20 InMail messages per month
• Real-time sales updates
• Notes and tags

2. Advanced Plan: For Sales Teams

Ideal for growing sales teams and organizations looking to enhance collaboration and insights.

Additional Features:

• All Core features
• TeamLink (expand your reach through team connections)
• CRM integrations (Salesforce, Microsoft Dynamics, etc.)
• Advanced reporting and analytics
• Enhanced collaboration tools

3. Advanced Plus Plan: Enterprise Teams

Tailored for large organizations with complex sales structures and custom needs.

Additional Features:

• All Advanced features
• Enterprise-grade integrations and support
• Advanced territory management
• Customized user roles and permissions
• API integrations for seamless workflow

Maximizing Your LinkedIn Sales Navigator Investment

To get the most out of your chosen plan, consider these tips:

1. Save Contact Info from LinkedIn: You can use a software like LeadLoft to save emails from LinkedIn Sales Navigator.
2. Define Your Ideal Customer Profile (ICP): Use the advanced search to create and save searches based on your ICP.
3. Leverage TeamLink: If you're on the Advanced plan or higher, use TeamLink to warm up cold outreach through mutual connections.
4. Sync with Your CRM: Integrate Sales Navigator with your CRM to keep all your data in one place and enhance your workflow.
5. Engage Regularly: Use the platform's insights to comment on prospects' posts and share relevant content to stay top-of-mind.
6. Track Your Success: Utilize the reporting features to understand what's working and continuously refine your approach.

If you'd like, you can learn how to use LinkedIn Sales Navigator like a pro in our article here.

Real-World Success: A Case Study

LeadLoft (that's us), use LinkedIn Sales Navigator's Advanced plan for our entire sales team. Over the years, we've seen

• $1mm+ in revenue
• Improved data quality
• More streamline sales process

Key to our success was our team's ability identify decision-makers with the most up to date data.

In fact, most databases, like ZoomInfo, are built on the shoulder of LinkedIn's data. This makes LinkedIn Sales Navigator's data the best in class.

If you want to learn how we sell, we've share our own sales process and approach here.

Is LinkedIn Sales Navigator Worth It?

While the cost may seem significant, especially for smaller businesses, the potential ROI can be substantial. Consider these factors:

Pros:

• Access to LinkedIn's vast professional network
• Advanced search and filtering capabilities
• Real-time insights on prospects and accounts
• Improved ability to find and engage decision-makers

Potential Drawbacks:

• Learning curve for new users
• Requires consistent effort to see results
• May not be cost-effective for all business types

The Verdict

LinkedIn Sales Navigator is an extremely powerful tool with top-notch data. However, if you're not using it for sales or recruiting, I don't recommend paying the $79.99 or $135 per month. The price is steep just for better search features. I only recommend using LinkedIn Sales Navigator if you have a sophisticated sales process and are actively running outbound sales, like our team here at LeadLoft.

And if that sounds like you, I can't recommend LinkedIn Sales navigator enough. It's a powerful tool and core to our team's success.

If you'd like to learn more about using LinkedIn Sales Navigator, we share more information on how to generate leads using LinkedIn here.